Rhea Wessel was interviewed by Prof. Dr. Gerhard Lembke in German about positioning yourself as a thought leader in your…
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NEWS & UPDATES
A journalist-led messaging workshop: Searching for the story is like searching for the message
By Rhea Wessel Over the last decade or so, as I transitioned out of journalism and into writing for companies,…
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Why finance professionals should publish more “simplify-the-complex” thought-leadership articles
As I prepare for my upcoming workshop with Chartered Financial Analysts (CFAs), I am thinking about how important it is…
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Noticing what works in good writing
During my summer travels, I had the pleasure to read “Women, Food and God” by Geneen Roth. Not to overplay…
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What the heck is a “story standup”?
Many teams gather near the coffee pot, stand in the hallway, or fill the atrium to have a weekly, or,…
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3 things Hollywood and business “origin” stories have in common
Every business and every professional needs an “origin” story which shares with others why you do what you do, why…
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Cultivating an ideas habit while travelling
Let’s face it. We’re all guilty of procrastinating on some level. For those of you familiar with the book “The…
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Step by step: How we wrote business origin stories in 45 minutes
My focus is on teaching writing in the thought-leadership style, but occasionally, I teach people copywriting for their business. In…
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Your business is full of stories
As a journalist, I usually think in story. This means that for most of my life, I see a subject,…
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When someone scans the headlines on your blog, can they understand what you do?
When you amass a larger body of written work, it can become difficult to understand what you do, the way…
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