I find this a very interesting and important question. People writing for their businesses aren’t doing so for their own…
Read More
NEWS & UPDATES
Scenes in dreams and scenes in business writing
Recently, I dreamt a very vivid scene. I had a small red rental car and a remote control that was…
Read More
To improve your articles, first consider the key turning points you want to describe
In the world of narrative non-fiction, “interviewing for story” means interviewing to discover turning points in a long-form narrative. It…
Read More
Thought-leadership writing has a commercial intent, with an altruistic approach
Thought-leadership writing has a commercial intent, but it doesn’t have a salesy tone or character. It is based on a…
Read More
Why academics, scientists and other experts have a responsibility to write smarter
By Rhea I was recently watching the Netflix film “Don’t Look Up,” with Leonardo DiCaprio and Jennifer Lawrence, about two…
Read More
Clickbait headlines and writing in the thought-leadership style
Thought leadership is a term that has reached buzzword status and, as happens with buzzwords, it has gotten over-used and…
Read More
3 TYPES OF (PRE-SALES) CONVERSATIONS YOUR CONTENT CAN GENERATE
by Rhea Wessel What kind of conversations is your content starting? I find this a very interesting and important question….
Read More
Rhea Wessel was recently interviewed on the podcast Success Beyond the Lab by Dr. Amani Said.
Watch the full interview here
Read More
What is an ideas coach and why you should retain one
By Rhea Wessel Some people have a life coach, a business coach, a sales coach and even a book coach….
Read More
Write Like a Thought Leader is #1 New Release in Communication in Management
I'm pleased to say that my book, Write Like a Thought Leader, released in late February, has hit #1 New…
Read More